Magic Memories’ partnership with Merlin Entertainments has been extended to include The Bear Grylls Adventure experience. The Bear Grylls Adventure in Birmingham, UK, is an immersive experience designed for thrill-seekers aged between 16 and 24. It takes guests on an epic adventure, where they will experience a range of mental and physical challenges including diving, rock climbing and indoor skydiving. Magic Memories developed a bespoke solution for the experience, where compelling and shareable content, including images, short videos and memories are captured throughout the experience. Guests will be able to purchase a package of still and moving images, some of which will be included in the ticket price, while digital content can be downloaded directly from the Magic Memories website and instantly shared on social media. Guests can also purchase a personalised, branded Photo Book. Ben Thomas, CEO of Europe and Middle East at Magic Memories, says: “Being selected to work on such a high-profile and creative project with a global partner like Merlin Entertainments is testimony to Magic Memories’ unique approach to the guest experience.” Thomas adds: “Our knowledge and expertise will bring The Bear Grylls Adventure to life in a truly immersive way for thrill-seekers.”
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